Columbia International Festival 2016
Assigned with creating all primary advertising and marketing materials. Deliverables included numerous print and digital pieces. Ads in multiple languages were created to serve non-English speaking populations and reinforce the festival’s branding. In addition, I managed festival’s three English social media channels; Facebook, Twitter and Instagram.

Full page ROP, The State newspaper

Tabloid ROP, Latino newspaper

Half page ad (web)

Volunteer T-shirt, full front design

Leaderboard

Digital Display, Lamar

Twitter call to action, coupon in Free Times weekly newspaper

Facebook call to action, download web-based coupon

Facebook call to action, day of event

Facebook event page poll

Instagram call to action

Instagram call to action