Columbia International Festival 2016
Assigned with creating all primary advertising and marketing materials. Deliverables included numerous print and digital pieces. Ads in multiple languages were created to serve non-English speaking populations and reinforce the festival’s branding. In addition, I managed festival’s three English social media channels; Facebook, Twitter and Instagram.
Full page ROP, The State newspaper
Tabloid ROP, Latino newspaper
Half page ad (web)
Volunteer T-shirt, full front design
Leaderboard
Digital Display, Lamar
Twitter call to action, coupon in Free Times weekly newspaper
Facebook call to action, download web-based coupon
Facebook call to action, day of event
Facebook event page poll
Instagram call to action
Instagram call to action
